BizThinkFrame

Find the focus, make your work clear.

Find a method for your next update. Make the facts, judgments and next steps clear.

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Which needs should take priority?

The situation

Fictional scenario

I finished the work and added extra slides. Why might the listener still be dissatisfied?

Check what is essential and what they want to compare. More content may not meet those needs.

I’ll organize four kinds of need to confirm, rather than simply add slides.

What is getting in the way

More effort does not establish that needs are met. Kano relationships help frame questions; they do not reveal preferences from a job title or guarantee satisfaction.

Method and tool

Clarify needs before adding more

Read fulfillment across and satisfaction vertically. Use the four conceptual curves and cards to frame questions to check.

At a glance
MANAGING UP · NEEDS & SATISFACTION

The Kano model

Meet the essentials. Then decide what is worth adding.

More satisfiedLess satisfiedUnmetFulfilledMust-be01Performance02Attractive03Reverse04

Conceptual relationships · not measured values or forecasts

Across: fulfillment · Up: satisfaction

KEEP IN MIND

Confirm needs through observation and conversation. Categories may vary by person and context; the model cannot guarantee satisfaction.

Select a curve or card to see a question worth checking.
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