BizThinkFrame

Find the focus, make your work clear.

Find a method for your next update. Make the facts, judgments and next steps clear.

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How can you separate individual and team contributions?

The situation

Fictional scenario

I’ve done plenty, but my summary reads like a task log. What angle should I use?

Start with the value of your role, then consider product, marketing, operations and media perspectives.

I don’t need to label myself as one type; I need to identify the contribution this work emphasizes.

What is getting in the way

Roles are perspectives on work, not job titles or personality labels. Several can apply to one task, but the same achievement must not be counted twice.

Method and tool

Review contributions through four roles

Examine delivery, promotion, connections and reach in the same piece of work. Emphasize what responsibility and evidence support; equal coverage is not required.

At a glance
The method at a glance

Review contributions through four roles

Product

Deliver a product or service that meets a need; identify the output and its use.

Marketing

Explain how value is presented and promoted, and report sales results only when supported.

One piece of work · different contributions

Choose emphasis from responsibility and evidence; do not count outcomes twice.

Operations

Connect the offering, channels and users so the service can reach people and operate reliably.

Media

Communicate directly with users; describe reach and feedback for the brand or offering.

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Apply it to your own work

Copy the prompt and add your material to prepare a draft you can adapt.

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