{
  "case_scope": "Strategyzer historical teaching descriptions published in 2015; not Nespresso's current full business model",
  "sourced_facts": [
    {"claim": "Coffee machines are base products and capsules are consumables", "source": "strategyzer-prototyping"},
    {"claim": "The description connects machine transactions with repeat consumable purchases", "source": "strategyzer-prototyping"},
    {"claim": "The historical discussion mentions direct capsule sales", "source": "strategyzer-mistakes"}
  ],
  "unknown": ["customer segment shares", "margins", "repeat purchase rates", "acquisition cost", "supply contracts", "current channel mix"],
  "author_analysis": ["Examine value proposition and revenue together", "Test replenishment access", "Measure service costs before claiming profitability"],
  "transfer_exercise": {"nature": "fictional", "product": "indoor gardening kit", "alternatives": ["kit only", "kit with optional seed and substrate refill packs"]}
}